Print Media Advertising is the medium of advertising in the form of printed publications such as magazines, newspapers, Posters, and Billboards to reach customers and prospects of a business. Print Media is also one of the oldest media, for instance, newspapers.
However, Digital Marketing becomes a new trend in marketing. Nowadays, most companies focus on digital media marketing, video, social media marketing, blogging, and SEO to increase website traffic and raise brand awareness. But One media that is forgotten by many marketers is Print Media. Brands and advertisers should not ignore the potential of print media. In fact, it’s an effective way for brands to stand out from their competitors and attract customers.
The following are the advantages why advertisers should still be investing in Print Media Advertising:
The best thing advertisers can do is combining both print and digital advertising to create a positive impact on brand image. That’ll cover all your marketing bases and you’ll have a more holistic advertising strategy. People keep the print publications in their offices, homes and share them with others also and can be seen by more people. However, they get longer life and when people see digital ads online, they may forget the ad after an instant. The message is most likely to stick if they see them repeatedly.
Headline – The phrase and a sentence that captures the reader’s attention and triggers their mind to arouse interest and entice them to the ad’s illustration and influence them to read the copy.
Copy – The unique selling message of a written advertisement. That describes how the product or service relates to the customer’s needs.
Illustration – Illustration is the photograph and other graphic elements used in the advertisement. It should hold the reader’s attention and encourage them to take action.
Signature – The special identification for a business: also known as logo or logotype.
Slogan – a memorable phrase or words that identify a product or brand.
Conclusion
Print Media Advertising will never fade out in this digital era. Because It is a crucial way for every brand to be successful and stand out in this competitive marketing world. Rather, Print media derives great impact when combining with other advertising methods
Print advertising has been the forte of ACI. Creating distinctive advertising that is responsive, providing value to rupee spent has always been an endeavor of our agency. And our relations with the media ensure better positioning of your advertisements.
