Google Analytics is a web analytics tool or service provided by Google that tracks and reports website traffic. It is a very useful and vital tool for digital marketers and SEO analysts. You can uncover a huge amount of data about your website and your users, gaining valuable information that can be used to improve your marketing strategies. The web analytics tool can provide lots of useful information about the source of website traffic, how users are navigating and interacting throughout a website, what web pages and content they’re most engaged with, and many more.
The goal of the google analytics tool is to help you as a business owner to deliver a high-quality website to your consumers and provide you with all the important information regarding the website in detail. So, it lets you know who is visiting your site, who is purchasing, who’s not interested, who’s converting, where they come from, and much more. One of the most important aspects of web analytics in digital marketing is the ability to understand how consumers are finding you and google analytics allows you to determine which marketing efforts or strategies are working and what needs to be rectified.
There are two types of data that you can gather in Google Analytics:
User Acquisition Data: data about your users before they visit your website.
User Behavior Data: data about your users when they visit your website.
