Customers are searching for products and services near them and they want important information fast. When done right, Local SEO allows you to put important information about your site directly into the SERP, Such as the address and Phone number of your business and it also allows people to find information about your business quickly and easily, putting them one step closer to a transaction. This helps increase your business’s exposure to the web. Which can make your business be more visible in local search results on google.
If you optimize your website to appear on local searches you need to google know through all the signals that your business is located and operated in a certain area and you want to be found by customers in that area on local search. But ranking on local searches requires more than optimizing just your website. For instance, one of the first things you should do is create your Google My Business(GMB) account then adding all relevant details of your business to your GMB account and these details should be the same on your website and other ranking factors are keywords, links, on-site optimization, NAP Citations, and more.
Citations are online references to a business that features the business’s Name, Address, and Phone number(NAP), usually in an online directory or business listing website. NAP is significant for businesses wishing to rank well in the organic local search results and make sure that your NAP is correct and consistent both on your site as well as other sites on the web. NAP should be consistent not just because it’s a ranking factor but it also contributes to on-page signals and citation signals. It’s also an important factor in building trust with consumers.
